For the launch of the Disney+ series All’s Fair, we brought its themes of betrayal and revenge into the streets of Berlin. A McLaren tagged “CHEATER” was lifted onto a pink tow truck and driven across the city — turning a fictional breakup into a real-life spectacle.
The message? “You think this is already drama? Watch All’s Fair on Disney+.”
The result? Instant street buzz, viral moments, and widespread influencer and social media coverage.
Concept and Art Direction for Ogilvy Germany.